The Search Marketing Expo Conference Series (or SMX) took place recently. As always there is pertinent information that comes out of these conferences. Today’s article is a summary of the highlights of the new ideas and features that were discussed. Much of the featured news centers around PPC (pay-per-click) advertising and upcoming changes to take advantage of with this advertising model.

by Matt Van Wagner

Winters get long here in New England and so we often find ourselves travelling here and there to break up the long, dark winter and get some time outdoors before the first crocuses pop out of the ground. Some folks prefer to get outside onto the ski slopes while others head south to grab some rays on Caribbean cruise. Me? I prefer search marketing conferences.

Thankfully, SMX West was out in San Jose last week, so I got the best of both worlds. Though SJ is not exactly tropical this time of year, going out doesn’t involve five minutes of layering with hat, gloves and boots.

During the week, I picked up some just-off-the-presses PPC updates as well as a slew of new tools to help optimize and manage PPC accounts, recommended by from PPC  colleagues at SMX.  Here are just a few I’d like to share today.

Read the full article here http://searchengineland.com/hot-off-the-press-ppc-news-tips-tools-from-smx-west-113627?utm_source=feedburner&utm_medium=feed&utm_campaign=feed-main

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