Today’s post is a great resource when looking to optimize your Google Places profile. Optimizing your business will give you a leg up in search results when people are looking for general information in Google and will steer more potential clients to see your business name and information. Check out the full article below for all these great pieces of advice and useful nuggets of information to use for your own business.
By Andrew Shotland
Bizible, a start-up that makes local marketing software for SMBs, approached me recently* to preview the results of a Google Places Ranking Factors study they had conducted and I was intrigued enough by their findings to share some of them here.
Bizible’s team is made up of former Bing AdCenter guys and counts a PhD and a stats expert on their staff, so their study is a more scientific attempt to figure out what’s going on with Google Places than your typical “here’s what some SEOs think” kind of thing.
For methodology, they studied 30 potential ranking factors by querying approximately 20 cities across approximately 20 local categories (about 400 search terms), looking 30 results deep in Google Places rankings. They looked at each factor in isolation and then looked at them in combination to see if there were any multiplier effects.
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